Serenity Morocco
Need help planning?

Travel Planning
How to dress comfortably, respectfully, and stylishly across every region of Morocco — from medina souks and desert camps to beach towns and mountain treks.
Morocco is moderate and welcoming. There is no enforced dress code for tourists. Covering shoulders and knees in medinas, rural areas, and religious sites shows cultural respect and reduces unwanted attention. At resorts and modern city districts, dress as you would in southern Europe.
The medinas of Marrakech, Fes, and Meknes are conservative neighborhoods. Modest dress is respectful and practical — it reduces street attention and keeps you comfortable in the heat.
Recommended
Avoid
In the Ville Nouvelle (modern districts), Moroccan women dress fashionably in a wide range of styles. Tourists can dress as they would in Spain or southern France.
Essaouira, Agadir, and Tangier are relaxed coastal destinations where beach attire is normal near the water.
Men face fewer clothing expectations than women in Morocco, but modest dress in traditional areas shows respect.
Recommended
Avoid
What to wear: Loose, light-colored clothing covering arms and legs. Cotton or linen. Headscarf or turban (your guide will show you how to wrap one). Closed-toe boots or shoes — sandals fill with sand. Warm layers for evening (desert temperatures drop dramatically). Sunglasses.
Protects against sun, sand, and extreme temperature swings. The traditional Berber approach to desert clothing exists for a reason — loose, covering, layered.
What to wear: Hiking boots with ankle support. Moisture-wicking base layer. Long trousers or convertible hiking pants. Fleece or softshell for altitude. Waterproof jacket (rain possible). Hat and sunscreen.
Mountain weather changes rapidly. It can be 25°C at the trailhead and 5°C at 3,000m. Layers are non-negotiable.
What to wear: Bring: swimwear (bikini or shorts for women, swim shorts for men), flip-flops. You will be given a kessa (scrubbing glove). Some hammams provide a wrap. Avoid: expensive items left in lockers.
In traditional public hammams, women wear underwear or bikini bottoms. In private/tourist hammams, disposable underwear is often provided. Ask beforehand.
What to wear: Women: long sleeves, long skirt or trousers, headscarf available at entrance. Men: long trousers, shoulders covered. Both: remove shoes at entrance. Socks recommended.
Hassan II Mosque in Casablanca is the only major mosque open to non-Muslims. Dress respectfully as you would visiting any house of worship.
What to wear: Smart casual. Women: dress or nice trousers with blouse. Men: collared shirt, long trousers. No trainers at high-end restaurants like La Mamounia or Royal Mansour.
Morocco's luxury dining scene has standards comparable to European fine dining. Most riad restaurants are more relaxed.
What to wear: Wetsuit (3/2mm for winter, shorty or rashguard for summer). Board shorts and rash guard for warm months. Reef shoes for rocky entries. Cover-up for walking through town.
Atlantic water is 17-21°C year-round. A wetsuit extends your sessions. Surf shops in Taghazout and Essaouira rent everything.
Moroccan souks are a fantastic place to buy clothing. Quality varies — inspect carefully.
Our local guides handle the cultural details so you can relax and enjoy. Private tours, luxury riads, and 24/7 support across every region of Morocco.
Or call: +212 701 664 704