Cookie Policy

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to the site owners.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a different domain than the one you are visiting). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period or until you delete them).

In addition to cookies, we may use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and session storage to collect information about how you interact with our website.

Serenity Morocco Tours uses cookies and similar technologies for several purposes, including:

• Keeping you signed in to your account during your browsing session
• Remembering your preferences, such as language and currency settings
• Understanding how you use our website so we can improve it
• Measuring the effectiveness of our marketing campaigns
• Providing personalized content and tour recommendations
• Ensuring the security of your account and transactions
• Preventing fraudulent activity on our platform

We categorize our cookies into four types: essential, functional, analytics, and marketing. Each type is explained in detail below.

Essential cookies are strictly necessary for the operation of our website. Without these cookies, services you have asked for, such as signing in to your account or completing a booking, cannot be provided. These cookies do not collect information about you for marketing purposes.

Functional cookies allow our website to remember choices you make and provide enhanced, more personal features. They may be set by us or by third-party providers whose services we have added to our pages.

If you disable functional cookies, some features of our website may not work as intended. For example, we may not be able to remember your currency preference, and you may need to select it each time you visit.

Analytics cookies collect information about how you use our website, such as which pages you visit most often, how long you spend on each page, and whether you encounter any error messages. All information collected by these cookies is aggregated and therefore anonymous. It is used solely to improve how our website works.

We use Google Analytics 4 with IP anonymization enabled, meaning your full IP address is never stored. We have also configured Google Analytics to not share data with other Google products or services.

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. These cookies are set by our advertising partners and are used to build a profile of your interests and show you relevant adverts on other sites.

Marketing cookies are only placed on your device if you give explicit consent. If you do not consent, no marketing cookies will be set and you will not see personalized advertisements from us on other websites.

Some cookies on our website are set by third-party services that appear on our pages. We do not control these third-party cookies and recommend reviewing their respective privacy and cookie policies.

7.1 Supabase (Authentication & Database)

We use Supabase for user authentication and database services. Supabase sets cookies to manage your login session securely. These are essential cookies required for account functionality.

• Manages authentication tokens and session refresh
• Stores session data using HTTP-only, secure cookies
• Data is processed in accordance with Supabase's privacy policy

Learn more: Supabase Privacy Policy

7.2 Google Analytics

We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics collects data about page views, session duration, traffic sources, and user demographics. We have enabled IP anonymization and do not allow Google to use data for its own advertising purposes.

• Tracks page views, session duration, and bounce rates
• Provides demographic and interest reports (aggregated)
• IP anonymization is enabled by default
• Data retention is set to 14 months

Learn more: Google Privacy Policy | Opt out of Google Analytics

7.3 Vercel (Hosting & Analytics)

Our website is hosted on Vercel. Vercel may set cookies for performance monitoring, analytics, and to ensure optimal content delivery. Vercel Analytics tracks Core Web Vitals and page performance without collecting personally identifiable information.

• Measures page load performance and Web Vitals (LCP, FID, CLS)
• Does not collect personally identifiable information
• Data is used solely for performance optimization

Learn more: Vercel Privacy Policy

7.4 Stripe (Payment Processing)

When you make a payment, Stripe may set cookies for fraud detection and to process your transaction securely. These cookies are essential for the payment process.

Learn more: Stripe Privacy Policy

You have several options for managing cookies on our website and through your browser settings.

8.1 Cookie Consent Banner

When you first visit our website, a cookie consent banner will appear allowing you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer of our website.

8.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View cookies stored on your device
• Delete all cookies or specific cookies
• Block all cookies or cookies from specific websites
• Block third-party cookies while allowing first-party cookies
• Set your browser to notify you when a cookie is being set

Instructions for managing cookies in popular browsers:

8.3 Google Analytics Opt-Out

You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Because there is no universally accepted standard for how to respond to DNT signals, our website does not currently respond to DNT browser signals.

However, you can manage your tracking preferences using the cookie consent banner and browser settings described in the previous section. We respect your choice to limit tracking through these mechanisms.

If a universal standard for DNT is adopted in the future, we will update our practices accordingly.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in legal requirements. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Display a prominent notice on our website
• Request your consent again where required for new types of cookies

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.